Services > Social Media
Build a brand people
actually follow.
Strategic content, community management, and paid social campaigns that build real brand awareness and turn followers into customers — not just vanity metrics.
Posting without a strategy is just noise.
You post when you remember, skip weeks at a time, and wonder why your engagement is flat. Inconsistency kills social media growth. The algorithm rewards accounts that show up reliably, and penalizes those that don't.
Campaign Audit
Common Issues Found
Inconsistent posting
You post when you remember, skip weeks at a time, and wonder…
No content strategy
Your feed is a random mix of stock photos, promotional posts…
Vanity metrics
You're measuring success by likes and follower count. But li…
No engagement
Comments and DMs go unanswered for days. Every unanswered me…
What's Included
Everything for a social presence that converts
Content Calendar
A month of planned, branded content delivered in advance. Mix of educational, social proof, behind-the-scenes, and promotional posts.
Content Creation
Custom graphics, short-form video scripts, captions, and hashtag strategies — all aligned with your brand voice and business goals.
Community Management
Daily monitoring and response to comments, DMs, and mentions. We engage with your audience so your brand stays active and approachable.
Performance Analytics
Monthly reports tracking reach, engagement, website clicks, and lead attribution. We show which content drives business, not just likes.
Social Platforms
The right platform for your audience
Not every platform is right for every business. We focus your effort where your ideal customers actually spend time.
Instagram & Facebook
Visual storytelling, Reels, Stories, and community engagement for businesses that need to build trust and showcase their work. Best for B2C service businesses.
Thought leadership, case studies, and professional networking for B2B service companies and consultants looking to build authority in their industry.
TikTok & Short-Form Video
High-reach, trend-driven content for businesses looking to build brand awareness fast. Especially effective for younger demographics and visual services.
Google Business Profile Posts
Often overlooked but highly effective — GBP posts appear directly in search results and Google Maps. Great for local service businesses driving calls and visits.
Engagement Rate
Avg Reach Growth
Posts Per Month
Response Time
How It Works
Strategic content, not random posts.
Brand Audit & Strategy
We audit your current social presence, study your competitors, and define your brand voice, content pillars, and posting schedule.
Content Production
Monthly content batches created in advance — graphics, captions, video scripts, and Stories. Delivered for your approval before scheduling.
Publishing & Engagement
Content published on schedule with daily community management. We respond to comments, engage with followers, and monitor brand mentions.
Analyze & Adjust
Monthly performance reviews identify what's working and what's not. We adjust the content mix, posting times, and strategy based on real data.
Common Questions
Questions about social media
For most service businesses, 2-3 platforms is the sweet spot. We recommend starting with Instagram/Facebook (for B2C) or LinkedIn (for B2B), plus Google Business Profile posts. Doing two platforms well beats doing five platforms poorly.
No. We handle all content creation — graphics, captions, and video scripts. We do ask for occasional behind-the-scenes photos or quick selfie videos because authentic content from you performs best. We'll guide you on exactly what to capture.
We track website clicks, direct messages, phone calls, and form submissions that originate from social media. We also measure engagement rate, reach growth, and share of voice against competitors. You'll see exactly how social media contributes to leads.
Yes — and we strongly recommend it. Organic social builds your brand, but paid social drives immediate leads. We integrate organic and paid strategies so they reinforce each other. Paid social management is available as an add-on or part of our full-service packages.
Great — we can work alongside them. We often provide strategy, content calendars, and analytics while your in-house person handles day-to-day posting and community engagement. Or we can take over entirely. Flexible either way.
Get Started
Ready to build a brand that
stands out?
Tell us about your business and your social media goals. We'll create a custom strategy that builds your audience and drives real results.
Email: hello@innowavv.com
Phone: (480) 333-9999